July 20, 2014
Morgan County prison to rebrand as gated community
Morgan County Correctional Complex, a leading East Tennessee medium security prison, is set to rebrand as a gated community called Morgan County Inmate Estates. The change follows extensive research indicating that prisons seem less depressing when they have happier sounding names and are compared to residential housing estates. "The name Morgan County Correctional Complex has been part of our heritage and culture as a company since 1980," Wayne Cowan, director of less depressing imagery, said in a news release. "We want to leverage our strong new brand to provide a consistent, high-quality residential experience to all of our customers, wherever we do business." "Morgan County Inmate Estates is not just a gated community," Cowan added. "It's a gated, 500,000 square foot, 65-acre medium security complex with 120 beds designated for maximum security. Up to 2,441 residents can be nestled into our community. In addition to beds, there are cells and toilets. And plenty of guards."
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